Michael Schein of MicroFame Media On the Power of Hype

Michael Schein,CEO of MicroFame Media, joins NOL to discuss the power of hype in marketing, and how we can learn effective strategies from people like propaganda artists, con artists, cult leaders and more. It’s a very interesting discussion that will surely change the way you approach your personal brand or company’s marketing.

About Michael:

Michael is the CEO of MicroFame Media, a content marketing and strategy agency that turns consultants into thought leaders when they don’t have the time or expertise to make it happen on their own. He has created or facilitated the production of content for companies such as eBay, The Medici Group, LinkedIn, Abila, TESLA, Inc., SEER Interactive, Interiors by Steven G., Magento, Vitalyst, Intellect, Arise Virtual Solutions, and Citrix.

Michael graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series and writes a weekly column for Inc., as well as regularly contributing to Fortune and Huffington Post. He is also the co-host of the popular podcast Access to Anyone.

For more information about Michael and his company, please visit: microfamemedia.com

Podcast: Play in new window | Download (Duration: 44:24 — 54.2MB)