Michael Roderick On the Importance of Connectors

Michael Roderick, founder of Small Pond Enterprises and Connecting Connectors Conference (ConnectorCon) and co-host of the Access To Anyone Podcast, joins NOL this week to discuss the importance of connectors.  Think this show is about networking?  Think again, as Michael shares the huge differences between a true connector and a traditional networker, and why even the most connected people might remain in obscurity if they don’t know how to connect effectively…while others will become icons.

Michael generously shares details about the “Connector’s Path”, a 6 step process to take to take your business (and life) to a new level.  Learn how to determine what you are trying to accomplish as a goal and cultivate the right message that will get passed along and compel others to take action.  Don’t miss this episode – it’s chock full of information and takeaways that could really make a difference in the way you approach your business going forward.

For more information about Michael and his consulting services for solopreneurs, intrapreneurs and entrepreneurs, visit www.smallpondenterprises.com 

Business Coach Nicole Liloia On the Realities of Entrepreneurship

This week on NOL, business coach Nicole Liloia talks about how to know if you’re truly ready for the entrepreneur life. We discuss the realities of starting your own business and how to achieve success…without added stress.

Included topics: the personality traits of a typical entrepreneur, how to manage your workload, mistakes new entrepreneurs make, how to determine what you need to outsource or do yourself, the truths about the laptop lifestyle, and much more!

For more information about Nicole and her services, please visit www.nicoleliloia.com

Michael Schein of MicroFame Media On the Power of Hype

Michael Schein,CEO of MicroFame Media, joins NOL to discuss the power of hype in marketing, and how we can learn effective strategies from people like propaganda artists, con artists, cult leaders and more. It’s a very interesting discussion that will surely change the way you approach your personal brand or company’s marketing.

About Michael:

Michael is the CEO of MicroFame Media, a content marketing and strategy agency that turns consultants into thought leaders when they don’t have the time or expertise to make it happen on their own. He has created or facilitated the production of content for companies such as eBay, The Medici Group, LinkedIn, Abila, TESLA, Inc., SEER Interactive, Interiors by Steven G., Magento, Vitalyst, Intellect, Arise Virtual Solutions, and Citrix.

Michael graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series and writes a weekly column for Inc., as well as regularly contributing to Fortune and Huffington Post. He is also the co-host of the popular podcast Access to Anyone.

For more information about Michael and his company, please visit: microfamemedia.com

Gabriella Mirabelli On the Media Consumption Habits of Young Millennials

Gabriella Mirabelli, CEO of ANATOMY, an award-winning NY creative agency and branding consultancy, joins NOL to discuss how the practices of media brands intersect with the media consumption habits of young Millennials, ages 18-22.

Her most recent report “Millennials At the Gate” examines the streaming, ad blocking and piracy habits of this extremely influential consumer segment, and has been cited in major publications such as Forbes, Yahoo Finance and more.

Gabriella is also the host of The Up Next Podcast, where she talks with the brightest disruptors and risk takers from Hollywood, Wall Street and beyond.

This week she is going to be speaking at the annual Promax conference in Los Angeles, so say hello to her there, if you’ll be attending!

For more info, visit anatomymedia.com

We discuss:

– why brands are so fascinated by Millennials, specifically young Millennials

– what Millennials generally respond to (or not) with brand marketing

– The perception of Millennials and their behavior in the workplace

– Looking at the recruitment department and how they are hiring

– The issues of diversity gaps and ageism

– Gabriella’s view of good leadership and the importance of being a good team player

– What prompted Gabriella to start the research on media consumption of Millennials and creating the report “Millennials At the Gate”

– Reasons for looking at this generation, including the finding that 69% of Millennials are pirating content and 67% of them think it’s totally fine

– Survey on Millennials ability to recognize network brand from the actual tv show on that network

– How her personal perception of Millennials has been solidified since doing the research

– why she started the podcast

– why it’s important to keep changing and shifting your marketing approach

LADYFOX ENTERTAINMENT